Web Analytics
“If your website is of any strategic importance to your business and you are not actively utilizing a solid analytics package to help guide your actions, you are missing real opportunities to get better.”
Web Analytics:
How many people came to your site last week? Where did they come from? How many almost bought from you, but changed their mind at the last step of your checkout process? How many were new? How many landed on your homepage then left immediately? How long did it take them to decide to leave immediately? Questions like these imply opportunity. Knowing the answer can trigger actions that change the performance of your site. Truly utilizing a good analytics program is like turning the lights on while putting together a puzzle. Weoffer comprehensive analytics services as well as a do-it-yourself program. Programs & Pricing to follow…
Do it yourself Web Analytics
- Setup and configure Google Analytics
- Create automated daily/weekly reports
- Create Google Goals (2)
- 3 Hours of Training
- $500 (one time)
Collaborative to Comprehensive Web Analytics
- Setup and Configure a consumer (or professional) level web analytics program
- Create automated daily/weekly reports
- Create real-time dashboards (if available)
- Create “Goals” or Equivalent
- Train Team on proper link tagging structure
- Training as required
- $125 / hour + all costs associated with chosen analytics package
Free analytics packages:
- Http://awstats.sourceforge.net/
- Http://www.google.com/analytics
- Http://www.shinystat.com/
- Http://www.sitemeter.com/
- Http://www.statcounter.com/
- Http://www.webalizer.org/
- Http://www.woopra.com/
Enterprise analytics packages (Very much not free!)
- Http://www.coremetrics.com/Web-Analytics
- Http://www.omniture.com
- Http://netinsight.unica.com/
