Plan & Execute!
“Define and eliminate the divisions between the actual, the desired, & the potential impact of your online presence.”
Plan:
Most company’s opportunity’s on the internet are misunderstood. Although it is not as much the rule as it was just five years ago, most companies do not fully understand the actual value that is being created through online activities. A well architected and executed analytics strategy is the precursor to understanding the current state. However, knowing the actual impact, while crucial, is still just one of three objectives that I prescribe. It is a foundation to build from strategically. Next you must define and reconcile your key stakeholders current expectations and desires for internet operations. Many companies are further ahead in this secondary stage than they are in the aforementioned one. This can cause real issues if it is not aligned with the last objective, to delineate the real potential of online activities.
In a situation where these three objectives are met your resources can be unleashed from posturing and defending the current state and can begin boldly creating the plans to push the company’s online presence toward its potential. Actual planning and evaluation services offered are…
- - Analytics Systems Evaluation and Prescription
- - Stakeholder Assessment
- - Internal Analysis (Site / Marketing Channels)
- - Competitive Analysis (Site(s) / Marketing Channels)
- - Positioning Proposal and Road Map
Execute:
Execution of an online initiative is dramatically simplified when the appropriate time, skill, and effort have been applied to creating a comprehensive plan. However, without solid attention to the regular execution of the tactical elements of the plan, potential will not be reached. Execution phase services available are…
- - Search Engine Marketing Management (SEO/PPC)
- - Email Marketing Management
- - Affiliate Marketing Management
- - Social Network Marketing Management
- - Viral Marketing Management
Depending upon a company’s specific needs, the marketing programs can be ran entirely by me (depending on scope and availability), a collaborative relationship can be established with your existing team, or a team can be recruited, vetted, and permanently placed for your internal use.
